WMXJ (102.7 FM, "Magic 102.7") is a classic hits music formatted radio station that broadcasts from Miami Gardens, Florida. The station is owned by Lincoln Financial Media, which acquired station owner Jefferson-Pilot Communications. Its studios and transmitter are located separately in Miami Gardens.
WRBD-FM, then WCKO-FM, has been on the air since the early 1970s. WCKO originally had a soul/R&B format, when it was the sister station of the AM R&B station WRBD 1470 in Broward County. In late 1977 WCKO changed its brand to K-102 and switched to an automated disco format. In 1979 K-102 changed formats again, to a tight rotation of rock hits with DJs Buddy Hollis, Bo Walker, Alan Michaels, Tom Stevens and Geoff Allen. By late 1980 K-102's audience share in South Florida had begun to rise, Zeta-4 had slipped to the number three rock station in the market and was about to switch to a top 40/CHR format since WMJX 96-X was losing its FCC license. At this time K-102 was calling itself "South Florida Hottest Rock". In early 1982 K-102 began playing a new wave format and calling itself "K-102 Rock of the Eighties", which infringed on copyright owned by KROQ-FM at the time. In 1983 K-102 was playing an album oriented rock format programmed by broadcaster Neil Mersky. This lasted until the station was sold.
In 1983 the station was purchased by Sconnix Broadcasting which dropped the WCKO call letters to WMXJ-FM, changed the format to adult contemporary and upgraded the signal, moving the station to the master antenna system serving South Florida, the result of another station moving from 92.1 to 92.3. In 1988 the station migrated to a full-time oldies format and was commercially successful in the 25-54 demographic through 1991.
In 1994 WMXJ was sold to Jefferson-Pilot Communications, now known as Lincoln Financial Media.
From 2012 Sam Zniber was program director with a steady growth led to a 5.1% share in December 2013 (from 2.8% in April 2012) in the Arbitron PPM ratings results
In late 2013, the station hired Ken Payne as Program Director. The station's slogan transitioned from "Miami's Greatest Hits" to "The Greatest Hits of the 70's and 80's" beginning in early July of 2013. The current lineup includes former midday host Mindy Lang and prior rvening host Vance Phillips paired together in AM Drive, WMXJ host Joe Johnson in Middays, and DJ Holiday, in the afternoons. The programming now has an emphasis on live and local interaction and engagement both on the air and through station and community events. The station describes itself as a top 40 station aimed at adults, mainly playing hits from the 1970s and 1980s, with a small number of 1960s singles.
The station currently holds a contest called the 'Million Dollar Birthday Challenge' where listeners must match their birthday to one in a sealed envelope for a chance to win up to one million dollars.
On December 8, 2014, Entercom announces that it is purchasing Lincoln Financial Group's entire 15-station lineup (including WMXJ) in a $106.5 million deal, and will operate the outlets under a LMA deal until the sale is approved by the FCC.
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