WMXJ (102.7 FM, "Magic 102.7") is a classic hits music formatted radio station that broadcasts from Miami Gardens, Florida. The station is owned by Lincoln Financial Media, which acquired station owner Jefferson-Pilot Communications. Its studios and transmitter are located separately in Miami Gardens.
WRBD-FM, then WCKO-FM, has been on the air since the early 1970s. WCKO originally had a soul/R&B format it was the sister station of long time AM R&B leader in Broward County WRBD 1470. In late 1977 WCKO changed it moniker to K-102 and switched to an automated disco format. In 1979 K-102 changed formats again, to a tight rotation of rock hits with DJs Buddy Hollis, Bo Walker, Alan Michaels, Tom Stevens and Geoff Allen. By late 1980 K-102 had made a dent into WSHE's dominance of South Florida rock audience, Zeta-4 had slipped to the number three rock station in the market and was about to switch to a top 40/CHR format due to the fact WMJX 96-X was losing its FCC license. At this time K-102 was calling itself "South Florida Hottest Rock". In early 1982 K-102 began playing a new wave format and calling itself K-102 Rock of the Eighties which infringed on copyright violations. KROQ-FM owned that moniker at the time. In 1983 K-102 was playing an album oriented rock format programmed by broadcaster Neil Mersky. This lasted until the station was sold.
In 1983 the station was purchased by Sconnix Broadcasting which dropped the WCKO call letters to WMXJ-FM, changed the format to adult contemporary and upgraded the signal, moving the station to the master antenna system serving South Florida, the result of another station moving from 92.1 to 92.3. In 1988 the station migrated to a full-time oldies format and dominated the key 25-54 demographic through 1991.
In 1994 WMXJ was sold to Jefferson-Pilot Communications (now Lincoln Financial Media).
In late 2013, the station hired Ken Payne as Program Director. The production value, presentation style and overall sound of the station have evolved under Payne. The station's slogan transitioned from "Miami's Greatest Hits" to "The Greatest Hits of the 70's and 80's" beginning in early July of 2013. The current lineup includes former Midday host Mindy Lang and prior Evening host Vance Phillips paired together in AM Drive, Veteran WMXJ jock Joe Johnson in Middays, and the newest arrival to the air staff, DJ Holiday, in Afternoons. While the music has taken many twists and turns over the years, it now sits squarely aimed at the target demographic, with an emphasis on live and local interaction and engagement both on the air and through station and community events. The station describes itself as a top 40 station aimed at Adults-playing hits from the 70's and 80's (while still playing select 60's songs that fit the new sound).
The signature contest for Magic 102.7 is the 'Million Dollar Birthday Challenge' where listeners must match their birthday to one in a sealed envelope at 8:20am, 12:20pm and 5:20pm for a chance to win up to one million dollars.
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