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Pinecastle Records was created nearly 22 years ago as a favor to a friend and has since grown into a legendary label with nearly 250 releases in its catalog including titles from some of the most influential musicians in the bluegrass genre such as Eddie Adcock, The Osborne Brothers, Jim and Jesse and Charlie Waller & The Country Gentlemen. Pinecastle has always placed an emphasis on fostering the talents of bluegrass' up and co and has helped with the growth of the careers of Terry Eldredge, Jesse Brock, Josh Williams, and Kristin Scott Benson, among others.

Pinecastle is situated in the mountains of Southwestern North Carolina owned by businessman and medical doctor, Lonnie Lassiter. A longtime lover of music, Dr. Lassiter began studying music at an early age and was even a member of the North Carolina State clogging team. Lonnie has also recently picked up the banjo and has been practicing diliginetly in his free time. Dr. Lassiter received an MBA degree from Yale University in 2011 and is excited to use what he has learned to help artists with the business side of the music industry so that they can concentrate on making great music.

The executive leadership of the company is comprised of Ethan Burkhardt and Matt Hood. Burkhardt and Hood both have music degrees from Millikin University in Decatur, IL. Burkhardt joined Pinecastle as an intern in the summer of 2004 and is currently its Vice President of Operations. He is a 2008 graduate of the Leadership Bluegrass program. Hood joined the company in the summer of 2004 as a marketing assistant and is now the Vice President of Public Relations. By leveraging the 14 years of combined professional experience in the music industry that the two bring to the table, Pinecastle is positioned to take on new and established artists as well as branching out into other related genres. Pinecastle is committed to finding new and innovative artists as well as working with established names.