Toby Keith

  • Norman, OK
    hometown
  • Country
    genre
  • 1993
    started
  • Bio
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About Toby Keith

Official Site: http://tobykeith.com/ | @tobykeithmusic
There are few safe bets in life, even fewer when it comes to entertainment. A new Toby Keith album, however, is as close to a sure thing as can be found. As he releases Hope On The Rocks, Keith is coming off yet another No. 1 country album – Clancy's Tavern – which included the biggest viral event in the genre's history, "Red Solo Cup." That effort was just the latest in a long run of chart-topping albums and singles that form an unmatched model of consistency. So much so as to fuel and attract other notable endeavors.
Keith's tours, and his long running association with title sponsor Ford Trucks, are annually among the nation's top draws. His I Love This Bar And Grill restaurants are perhaps the fastest growing of any such celebrity chain. And his signature Wild Shot Mezcal has almost single handedly stoked growth in an entire segment of the spirits industry. Those successes lead Forbes to regularly rank Keith as one of the top-earning musicians in the entertainment industry.
Remarkable as they are, however, those achievements pale in comparison to the singular vision behind an astonishingly focused creative process. The principle songwriter behind the incredible career of Toby Keith has been and remains Toby Keith – to the tune of more than 75 million airplay performances, according to BMI. That number puts him among the top songwriter/artists of all time in any genre.
Clocks could be set by Keith's creative calendar. His devotion to and protectiveness of this music making structure even led him to recently turn down one of the biggest opportunities in entertainment. But his expertly constructed creative workflow did not come easily to its current fine-tuned state.
Songwriting, it turns out, is also a way Keith marks time. "You can look at a list of songs and may not know exactly when you wrote them, but you can remember where you were in your life," he explains. "If I look at my first album, I know that every one of my songs was written prior to having a record contract. I know what house I was living in. I look at my second album and think it could have been better, but I only had a year to write that one and I had my whole life to write the first one.
"By the time you get to Dream Walkin', you start to see improvement as I start settling in and figuring out how hard I have to work to produce an album every year. How much volume you need. Past that you start to see the albums true-up and become something that could have had five or six singles. When you cross into the 2000s and How Do You Like Me Now?!, you start seeing those monster back-to-back hits. You really see the writing hit its stride. So when I look at this album, people I trust are telling me it's the best group of 10 I've ever turned in. They feel like we could pretty much have a single on any of them. You'd have to be more blessed than I am to figure out how to accomplish that without doing it for 18 or 19 years."
In that sense, Hope On The Rocks is an accumulation of a career's worth of experience, craftsmanship and a deep understanding of how to channel inspiration. "I write all year and record at the end of the year," he says. "Once in a while an outside song like 'I Wanna Talk About Me' or 'Red Solo Cup' comes along and I've always said I'm not going to pass up a hit that sounds like I wrote it. But most of the time it's just me cutting whatever I wrote in the last year. So there's never a theme or a pre-conceived plan."
Instead, Keith works steadily with the time-proven assurance that when it comes time for an album, he'll have a bit more material than he needs. With the contributions of co-writers Scotty Emerick, Bobby Pinson and Rivers Rutherford, the Hope cycle resulted in 25 compositions and roughly 10 recordings. Three songs held over from the Clancy's Tavern sessions brought the total to 13. "For the time it takes to run a single up the chart, you're only going to get three singles from each album," Keith says of his regularly scheduled overruns. "On the last album I had three I knew had a chance to be singles, but I had three singles already on there. So I put three aside and had them ready when we started this album. So when I recorded this one, same thing. The label picked what it wanted and I pulled three others out for next time. It's unfortunate we can't get to more singles, but we don't live in that world anymore."
Where most artists sift through countless discs and files to assemble an album's worth of material, Keith skips the step. "We don't do demos. We just take an acoustic guitar in the studio and play the song for the band. I'll have Scotty, Bobby or Rivers in there to make sure I didn't forget something. Then we sit down and let the band start forming our ideas. It's a big group. A bunch of heads in a kind of think tank."
For as much as Toby has remained the centerpiece of his creative tableau, he's quick to point out he's far from the only piece. His current collaborators each bring a unique perspective.
"Scotty is like a one-man-band on the gut-string guitar," Keith says. "When he plays you can feel and hear the drums, bass and lead. And the gut string just brings that natural sound you don't get off a steel string guitar. He's going to give you a real organic feel that puts you in a mind to write something earthy and maybe even more country.
"Everything Bobby says is backwards. When you listen to him talk for a full day you'll have 10 ideas. He just sees the world through a different scope. I used to hear people talk about Roger Miller, wanting to follow him around to find a hit because he said things like that. Bobby is different from Roger, but he sees things differently in that kind of way.
"And Rivers is a great steel string guitar player and he's from Memphis so he brings that groove. Besides being a great player and songwriter, he's got his own little thing, too. He probably should have been an artist, but for whatever reason that never happened. He's got all the gifts to be that guy, too. And he's got a little more simplicity to him that's brilliant. Whereas Bobby is all over the place.
"They're all really different, but the reason I trust them is they show up, they want to be there, they want to work and they're not yes-men. They don't just say, 'Here's a song, fix it your way and put your name on it.' We start them all from scratch. Once in a while I'll have a chorus and say write the verse from this, but ninety-percent come from an idea and we just pound it out."
And occasionally he'll write one by himself, as he did on the title track. The profoundly melancholy tale of busted lives and drowning dreams, which Keith expects to be a single, is unlike anything he's ever released. Fun abounds on imbibing songs including the fast-rising lead single "I Like Girls That Drink Beer," the whimsical "Cold Beer Country" and the tongue-in-cheek pick-up tune "The Size I Wear." Separation themes echo through the ballads "Haven't Seen The Last Of You," "Missed You Just Right" and "You Ain't Alone." The moonshining story song "Scat Cat," horn-seasoned ode to country wisdom "Get Got" and barn-burning rocker "Haven't Had A Drink All Day" complete the group and affirm the process that created them.
"Really, it's what you should expect if you get any combination of the four of us together," Keith says. "You put a couple minds together who have done it this long and crafted so many songs, and usually a great idea will become a great song. If I have an idea that seems like a Bobby Pinson kind of thing, I text him. I don't say anything, just text him the hook. Or he'll do me that way. And the second you hear it, you know. Scotty sent me one once and said, 'All the happiness in the world can't buy you money.' The second I saw it I said, 'Oh, we're going to write the hell out of that.' And we did. It never was a single ('Can't Buy You Money' from White Trash With Money) but it will find a home someday because it's that good. With some luck, you can make a good idea into a great song, but most of the time a good idea ends up being a good song. Very few times does a great idea end up being a good song. They mostly end up being great."
As important as songwriting is, its crucial twin is Keith's sense of his audience. "When people say you have a great song, you have to be careful you're not in a room full of songwriters," he says. "Because you really want to look for songs that move people, not just writers, who are sometimes moved by things that regular listeners wouldn't be. They might appreciate the craftsmanship and difficulty factor, or the time that was put in. It may be one of those things a songwriter will wish they'd written, but that doesn't always translate."
This sense of what will move listeners was also behind his decision to start his own label, Show Dog, in 2006. His stories of struggling with prior label regimes are numerous and epic. "I had one record exec tell me he didn't want to release 'Beer For My Horses' as the fourth single from Unleashed," Keith explains. "He said, 'The last thing we want is to have to deal with another 'Whiskey Girl.' Now, 'Whiskey Girl' went to No. 2 for three weeks and sold a million albums. Why would you not want to deal with that? Everybody should have that problem."
"Beer For My Horses," of course, went on to enjoy a six-week run atop the singles charts. "I've never been able to figure out why labels care so much about chart position," he says. "'Red Solo Cup' died at like No. 7. Can you think of one song in the last five years that had a bigger impact? Would you rather have an album with four turntable No. 1s and we can all pat ourselves on the back, or have one 'Red Solo Cup'? And I've been through that the whole way. Chart position never mattered to me."
Crowd reaction, on the other hand, matters greatly. "I know what works when I play live. I've learned that over the years and you have to learn it. You couldn't have just known it. When my first album came out, 'Should've Been A Cowboy' did its thing and I had picked out 'A Little Less Talk And A Lot More Action' as a single because I needed it in my live shows. I knew I was going to be in nightclubs and it's that big, three-chord boogie-woogie. The label said, 'No, put that at the back of the list. Let them hear the good stuff.' So then 'He Ain't Worth Missing' came out. By the time we got to the third single, they let me come with 'A Little Less Talk' because by that time the staff had seen me perform at 30 or 40 shows and saw how well it worked. Well, they got another hit out of it and I'm still doing it in our show today."
There are a few that got away. "We got to the third single of Pull My Chain and the label wanted 'My List,' but me and Scotty had written one called 'I Can't Take You Anywhere' that I wanted to put out. But we went with their song next and it was a five-week No. 1. And for the life of that record we were selling half of what we were used to selling each week. And we never got to go with my song."
Though Show Dog is now a joint-venture with Universal Music Group called Show Dog-Universal, Toby's hard-fought self-determination remains. He even recently re-upped his deal. "That was a nice vote of confidence, but one way or another I'm going to be in charge of my music. If Universal wants to say they're done with this, I would just go back to being an indie. Nothing's changed."
Despite success as an actor and producer with feature films Broken Bridges and Beer For My Horses several album cycles ago, Keith says he's not likely to reprise those roles. "I kind of learned my lesson on the movie thing," he says. "It took 10 months to write, produce, act in, complete, publicize and release Beer For My Horses. At the end of the day, my writing suffered, my time suffered and my creative world suffered all around. I'm glad I did it; there's not a lot of people in my position who can say they have. But they were very time consuming. I won't say I'd never do it again, but it would have to be the right situation. If they were going to remake The Alamo with lots of stars, lots of money and I was going to play Davy Crockett or Jim Bowie – something crazy big like that – you'd have to consider it. I've got some big-time actor friends and get tossed a few things, but it would have to be a two month window and fit into my schedule. Otherwise, I'm comfortable sitting here watching everybody else do it."
And that experience may have informed his decision to pass on a judge's chair on American Idol. "That was a flattering offer in a huge primetime spot with a lot of money and all of that," he admits. "Ten years ago I probably would have done it. And I've been offered sitcoms by all five major networks. I always sit down with them and after three months of negotiating end up turning it down. It's a lot of time, production and prep. So yeah, American Idol's a big show and a lot of money, but it took me five seconds to go, 'Nuh-uh.'
"I really just enjoy racing my horses, writing songs, playing golf and traveling around to see some stuff other than what I see when I'm working," he adds. "I've just gotten to that point in my life where I'm enjoying some of what I've harvested." And that may be the most telling statement of all. As he considers what he most enjoys away from his work, Toby Keith includes songwriting. Which makes the notion that a year from now there will be another batch of ten impeccably crafted songs – and another handful held out in hopes of being singles someday – a pretty sure thing.
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Music

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  • Beers Ago (2012 CMT Artists of the Year)
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    Beers Ago (2012 CMT Artists of the Year)
  • Hope on the Rocks
    toby-keith
    Video
    Hope on the Rocks
  • Red Solo Cup (Live)
    toby-keith
    Video
    Red Solo Cup (Live)
  • I Like Girls That Drink Beer (Lyric Video)
    toby-keith
    Video
    I Like Girls That Drink Beer (Lyric Video)
  • Beers Ago (From the 2012 CMT Music Awards)
    toby-keith
    Video
    Beers Ago (From the 2012 CMT Music Awards)
  • Red Solo Cup (Holiday Version)
    toby-keith
    Video
    Red Solo Cup (Holiday Version)
  • Red Solo Cup
    toby-keith
    Video
    Red Solo Cup
  • Made in America
    toby-keith
    Video
    Made in America
  • Sundown (Live at The Fillmore New York at Irving Plaza 2010)
    toby-keith
    Video
    Sundown (Live at The Fillmore New York at Irving Plaza 2010)
  • Bullets in the Gun
    toby-keith
    Video
    Bullets in the Gun

Interviews & Exclusives

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  • "I Like Girls That Drink Beer" Music Video Trailer
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    "I Like Girls That Drink Beer" Music Video Trailer
  • Top 20 Countdown 536 - Close  - 8.12.2011
    toby-keith
    video
    Top 20 Countdown 536 - Close - 8.12.2011
  • 2010 CMT Music Awards -- Melissa Peterman Interviews Toby Keith
    toby-keith
    video
    2010 CMT Music Awards -- Melissa Peterman Interviews Toby Keith
  • Title: 2010 CMT Music Awards -- Toby Keith: American Ride
    toby-keith
    video
    Title: 2010 CMT Music Awards -- Toby Keith: American Ride
  • Invitation Only: Toby Keith - 6
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    Invitation Only: Toby Keith - 6
  • Invitation Only: Toby Keith - 2
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    Invitation Only: Toby Keith - 2
  • Invitation Only: Toby Keith - 3
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    Invitation Only: Toby Keith - 3
  • Invitation Only: Toby Keith - 4
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    Invitation Only: Toby Keith - 4
  • Invitation Only: Toby Keith - 5
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    Invitation Only: Toby Keith - 5
  • Invitation Only: Toby Keith - 1
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    Invitation Only: Toby Keith - 1

Photos

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  • Toby Keith
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  • Toby Keith sings "God Love Her" at the 44th annual ACM Awards in Las Vegas on April 5, 2009.
    Toby Keith
    Toby Keith sings "God Love Her" at the 44th annual ACM Awards in Las Vegas on April 5, 2009.
    Ethan Miller/Getty Images
  • Troy Gentry (left), Eddie Montgomery, William G. Davidson and Toby Keith prepare to hit the road at the sixth annual ACM Celebrity Motorcycle Ride on April 4, 2009.
    Toby Keith
    Troy Gentry (left), Eddie Montgomery, William G. Davidson and Toby Keith prepare to hit the road at the sixth annual ACM Celebrity Motorcycle Ride on April 4, 2009.
    Rick Diamond/Getty Images
  • Toby Keith and his wife Tricia Covel pose for a photo before the sixth annual ACM Celebrity Motorcycle Ride on April 4, 2009.
    Toby Keith
    Toby Keith and his wife Tricia Covel pose for a photo before the sixth annual ACM Celebrity Motorcycle Ride on April 4, 2009.
    Ethan Miller/Getty Images
  • Toby Keith with long curls poking out of his cowboy hat
    Toby Keith
    Toby Keith with long curls poking out of his cowboy hat
  • Toby Keith finds out he's nominated at the 2013 CMT Music Awards.
    Toby Keith
    Toby Keith finds out he's nominated at the 2013 CMT Music Awards.
    Courtesy Toby Keith

News

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  • Toby Keith
    Trisha Yearwood, Little Big Town Win Daytime Emmy Awards
    CMT News
    June 17, 2013
    Trisha Yearwood and Little Big Town were among the winners during the 40th annual Daytime Emmy Awards held Sunday (June 16) in Los Angeles. Yearwood's...
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  • Toby Keith
    Kid Rock Will Host CMT's 20 Greatest Redneck Videos
    CMT News
    June 17, 2013
    Kid Rock will preview his new music video for "Redneck Paradise (Remix)" when he hosts CMT's 20 Greatest Redneck Videos special premiering June 29 at ...
    Read More
  • Toby Keith
    Toby Keith's Oklahoma Twister Relief Concert Set for July 6 in Norman, Okla.
    CMT News
    June 13, 2013
    Garth Brooks, Willie Nelson, Trisha Yearwood, Ronnie Dunn Also to Perform
    Read More
  • Toby Keith
    Toby Keith's Oklahoma Twister Relief Concert Set for July 6 in Norman, Okla.
    CMT News
    June 13, 2013
    Garth Brooks, Willie Nelson, Trisha Yearwood, Ronnie Dunn Also to Perform
    Read More
  • Toby Keith
    Toby Keith voted songwriter/artist of the decade
    music.yahoo.com
    County music star Toby Keith has been voted songwriter/artist of the decade by the Nashville Songwriters Association International. Keith will be hono...
    Read More
  • Toby Keith
    Sarah Palin's Show Recycles Old LL Cool J And Toby Keith Interviews
    prefixmag.com
    to be a very, very unqualified vice presidential candidate who used to be a very, very unqualified governor who used to be a very, very unqualified ma...
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  • Toby Keith
    The Story Behind The Song: Toby Keith, "Red Solo Cup"
    American Songwriter
    "Red Solo Cup" Written by: Brett Beavers, Jim Beavers, Brad Warren, Brett Warren Recorded by: Toby Keith Peak Chart Position: No. 9 Billboard Country ...
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  • Toby Keith
    Toby Keith: Hope On The Rocks
    American Songwriter
    Toby Keith Hope On The Rocks (Show Dog/Universal) Rating: 3 out of 5 stars It's a fairly well-kept secret that Toby Keith's singing and songwriting ab...
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  • Toby Keith
    Toby Keith's Bassist Killed in Car Crash
    www.billboard.com
    Chuck Goff dies in two-car collision 35 miles south of Oklahoma City; veteran bassist co-wrote Keith's hit "You Ain't Much Fun" Carl "Chuck" Goff Jr.,...
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  • Toby Keith
    'Alabama & Friends' Tribute to Feature Luke Bryan, Toby Keith & More
    www.billboard.com
    The legendary country group will duet with modern stars on the upcoming set, with Tim McGraw, Trisha Yearwood and others contributing. Luke Bryan, Tob...
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  • Toby Keith
    Toby Keith's Hometown Destroyed By Tornado
    www.billboard.com
    "Moore is strong and we will persevere," country singer says. OK native Carrie Underwood is "thinking about and praying for my beautiful home state" T...
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  • Toby Keith
    Toby Keith says Okla. hometown is 'resilient'
    music.yahoo.com
    NASHVILLE, Tenn. (AP) -- Tornadoes are a part of life in Moore, Okla., something country star Toby Keith was reminded of when a deadly, devastating on...
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  • Toby Keith
    Toby Keith says Okla. hometown is 'strong'
    music.yahoo.com
    OKLAHOMA CITY (AP) -- Country music performer Toby Keith says he grew up in the area near Oklahoma City that was hit by a devastating tornado. Keith i...
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  • Toby Keith
    Toby Keith, Garth Brooks plan Okla. relief concert
    music.yahoo.com
    NORMAN, Okla. (AP) -- Another star-studded country music concert is planned to benefit victims of the deadly tornadoes in Oklahoma last month. Toby Ke...
    Read More

Tour Dates

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  • Jun 21 Friday
    Holmdel, NJ, US PNC Bank Arts Center
    Buy Ticket
  • Jun 22 Saturday
    Camden, NJ, US Susquehanna Bank Center
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  • Jun 27 Thursday
    Cadott, WI, US Chippewa Valley Festival Grounds
    Buy Ticket
  • Jun 28 Friday
    Neenah, WI, US Country Usa Fairgrounds
    Buy Ticket
  • Jun 30 Sunday
    Tinley Park, IL, US First Midwest Bank Amphitheatre
    Buy Ticket
  • Jul 6 Saturday
    Norman, OK, US Gaylord Family Oklahoma Memorial Stadium
    Buy Ticket
  • Jul 19 Friday
    Cuyahoga Falls, OH, US Blossom Music Center
    Buy Ticket
  • Jul 19 Friday
    Cheyenne, WY, US Cheyenne Frontier Days Exhibit Hall
    Buy Ticket
  • Jul 20 Saturday
    Cheyenne, WY, US Cheyenne Frontier Days Exhibit Hall
    Buy Ticket
  • Jul 21 Sunday
    Darien Center, NY, US Darien Lake Performing Arts Center
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  • Jul 26 Friday
    Minot, ND, US All Seasons Arena @ North Dakota State Fairgrounds
    Buy Ticket
  • Jul 27 Saturday
    Cheyenne, WY, US Cheyenne Frontier Days Exhibit Hall
    Buy Ticket
  • Aug 2 Friday
    Sweet Home, OR, US Unknown venue
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  • Aug 2 Friday
    Sturgis, SD, US Buffalo Chip Campground
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  • Aug 14 Wednesday
    Springfield, IL, US Illinois State Fairgrounds
    Buy Ticket
  • Aug 15 Thursday
    Des Moines, IA, US Iowa State Fairgrounds
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  • Aug 16 Friday
    Sedalia, MO, US Missouri State Fairgrounds
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  • Aug 17 Saturday
    Louisville, KY, US Freedom Hall, Kentucky State Fairgrounds
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  • Aug 23 Friday
    Syracuse, NY, US New York State Fairgrounds
    Buy Ticket
  • Aug 24 Saturday
    Bristow, VA, US Jiffy Lube Live
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  • Aug 25 Sunday
    Hartford, CT, US Comcast Theatre
    Buy Ticket
  • Aug 29 Thursday
    Milwaukee, WI, US Marcus Amphitheater
    Buy Ticket
  • Aug 31 Saturday
    Allentown, PA, US Allentown Fairgrounds
    Buy Ticket
  • Sep 1 Sunday
    Essex Junction, VT, US Champlain Valley Expo
    Buy Ticket
  • Sep 2 Monday
    Bangor, ME, US Darling’s Waterfront Pavilion (formerly Bangor Waterfront Park)
    Buy Ticket
  • Sep 7 Saturday
    Noblesville, IN, US Klipsch Music Center
    Buy Ticket
  • Sep 12 Thursday
    Kansas City, KS, US Sporting Park
    Buy Ticket
  • Sep 14 Saturday
    Kansas City, KS, US Livestrong Sporting Park
    Buy Ticket
  • Sep 15 Sunday
    Hutchinson, KS, US Grandstand, Kansas State Fair
    Buy Ticket
  • Sep 21 Saturday
    Mansfield, MA, US Comcast Center
    Buy Ticket
  • Oct 19 Saturday
    Laughlin, NV, US Rio Vista Outdoor Amphitheater, Harrah's
    Buy Ticket

Discography

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  • Hope on the Rocks (2012)
    Toby Keith
    Hope on the Rocks (2012)
    Show Dog Universal Music
  • Clancy's Tavern (2011)
    Toby Keith
    Clancy's Tavern (2011)
    Show Dog Universal Music
  • Bullets in the Gun (2010)
    Toby Keith
    Bullets in the Gun (2010)
    Show Dog Nashville
  • American Ride (2009)
    Toby Keith
    American Ride (2009)
    Show Dog Nashville
  • That Don't Make Me a Bad Guy (2008)
    Toby Keith
    That Don't Make Me a Bad Guy (2008)
    Show Dog Nashville
  • A Classic Christmas, Vol. 2 (2008)
    Toby Keith
    A Classic Christmas, Vol. 2 (2008)
    Show Dog Nashville
  • A Classic Christmas, Vol. 1 (2008)
    Toby Keith
    A Classic Christmas, Vol. 1 (2008)
    Show Dog Nashville
  • Big Dog Daddy (2007)
    Toby Keith
    Big Dog Daddy (2007)
    Show Dog Nashville
  • White Trash with Money (2006)
    Toby Keith
    White Trash with Money (2006)
    Show Dog Nashville
  • Honkytonk University (2005)
    Toby Keith
    Honkytonk University (2005)
    Dreamworks Nashville
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