Travis Tritt Glad to Be Alive on Country Radio
Granted a prime spot at this year's Country Radio
Seminar, Travis Tritt made the most of the
opportunity Wednesday night (Feb. 28) before a
crowd of nearly 1,000 at the Nashville Convention
Center. Dressed in his trademark black leather
jacket and leather pants, Tritt spent an hour and
10 minutes charming the typically hard-sell radio
crowd with a sampling of old hits and new material
from his recent album, Down the Road I Go.
In his role as featured performer for this year's
"Super Faces Show," Tritt kicked off the 32nd
annual Country Radio Seminar. The four-day event
is the year's biggest schmooze-fest between
country radio professionals and the country music
industry. It features panels, discussions, networking and plenty of music.
After a nearly two-year hiatus from recording and touring, during which he
switched record labels and began a family, Tritt has returned to the charts with a
No. 1 single, "Best of Intentions." Stepping out of the limelight for a while involved
a certain risk, he admitted during an interview before his performance.
"There's always a fear, will people still want to buy the records, will they still want
to come to the shows?" he said. "To come back with a brand-new label and have
the first single do so well is phenomenal."
Tritt proved to the audience of broadcasters that he remains as much a
honky-tonk country singer as he is Southern rocker or balladeer. A lukewarm
initial response gave way to enthusiastic cheering for familiar songs such as
"Here's a Quarter (Call Someone Who Cares)," "Ten Feet Tall and Bulletproof,"
"Put Some Drive in Your Country," "Country Club" and "Anymore." The latter
earned the first of two standing ovations. New songs in the set included "Down
the Road I Go," "Living on Borrowed Time," "Modern Day Bonnie and Clyde," "It's
a Great Day to Be Alive" (his current single) and the driving "Southbound Train."
The crowd rose to its feet again after Tritt closed the show with a rousing,
blistering version of "T-R-O-U-B-L-E."
"[Radio broadcasters] are not just people you work with," Tritt said in the
interview. "They are really the cornerstone of your career. You deal with them
from the time you begin your career until you hang it up. Having the chance to go
out and re-establish those relationships was, quite frankly, the foundation that we
built the comeback on."
The audience's enthusiasm for Tritt's show and broadcasters' willingness to play
his music suggest the 38-year-old Georgian is primed for continued success as
a country artist.
"Radio welcomed me back with open arms," he said. "I enjoy the success more
and appreciate it more than I ever have. To be able to come back now, in such a
competitive business, and still have a presence in that market after 12 years of
doing this is extremely gratifying."