Toby Keith Pitching for Ford

Already a pitchman for a long distance phone service, Toby Keith will be touting the virtues of Ford trucks in an upcoming advertising campaign. Keith provided an original song for the television commercials that will premiere this fall. Within the song, Keith quotes his late father with the lyrics, “I’d rather walk 10 miles, be down on my luck, than drive around the block in another kind of truck.” Keith says he is a third-generation Ford truck owner. Keith previously gained national exposure alongside Terry Bradshaw and Mike Piazza in national ad campaigns for the 10-10-220 long distance service. 08/20/02