TNN Renamed Spike TV

TNN: The National Network will be renamed Spike TV on June 16. The name change reflects the network’s brand positioning as the first network for men. Network president Albie Hecht says, “Spike TV captures the attributes and essence of what we want the first network for men to be. It’s unapologetically male; it’s active; it’s smart and contemporary with a personality that’s aggressive and irreverent. It’s a name we feel our audience will get and make a connection with. I like Spike! This is a first major step in our journey to super-serving men in a way no one has done before.” Spike TV and CMT are both divisions of MTV Networks. 04/15/03