CMT and Wal-Mart Stores Inc. are collaborating to promote music and other entertainment products across multiple platforms. Some examples include in-store promotion and exclusive CMT content in Wal-Mart stores, on-air support on CMT, online platforms at Walmart.com and CMT.com and digital media.
The two companies are exploring possible opportunities to expand the promotional program to other MTV Networks music services.
Wal-Mart Stores, Inc. operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM’S CLUB locations in the United States. Internationally, the company operates in Argentina, Brazil, Canada, China, Germany, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom. The company’s securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com. Online merchandise sales are available at www.walmart.com.
CMT, America’s No. 1 country music network, carries original programming, specials and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 77.1 million households in the United States. Go to country music’s biggest Web site at CMT.com.