Alan Jackson, Kid Rock, Sheryl Crow, Lynyrd Skynyrd will join the Rolling Stones, Neil Young and Paul McCartney for ReAct Now: Music & Relief, a three-hour concert special airing Sept. 10 on CMT, MTV and VH1 to benefit the Hurricane Katrina relief campaign.
Other talent just announced for the charity event include Kanye West, 3 Doors Down, Kelly Clarkson, Brian Wilson, Melissa Etheridge, the Neville Brothers, Trent Reznor, Cash Money’s Baby and Lil’ Wayne, Motley Crue, Simple Plan, Dashboard Confessional, Goo Goo Dolls, Staind, Good Charlotte, Audioslave, Common, John Mayer, Marc Broussard, Maroon 5 and the Radiators. Among the other previously-announced artists are Ludacris, Green Day, Usher, Alicia Keys, John Mellencamp, the Dave Matthews Band, Rob Thomas, David Banner and Linkin Park’s Chester Bennington.
The multi-artist, multi-genre, multi-platform special is set to air commercial free and simultaneously across all of MTV Networks, including MTV2, VH1 Classic, mtvU, along with MTV Overdrive and Vspot, MTV & VH1’s broadband video services. The special will seek to raise much needed funds for the American Red Cross, the Salvation Army, America’s Second Harvest and similar organizations as they continue their relief efforts in the devastating wake of Hurricane Katrina. The campaign will also seek to activate the diverse audiences across MTV, VH1 and CMT to drive volunteerism, donations and general awareness.
The three-hour live programming block begins at 8 p.m. ET/PT and will emanate from New York, Los Angeles, Nashville and Atlanta. It will feature a combination of live and taped performances and messages from artists. Additional details will be announced in the coming days.
“Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community who want to lend their voices, performances or messages of hope to those in need,” said MTV Networks Music Group President Van Toffler. “The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it’s all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.”
Starting earlier this week, all the CMT, VH1, and MTV platforms have begun awareness campaigns to provide information to viewers on how to get involved and participate in the relief efforts. Viewers and users will continue to be directed to Web sites and phone numbers where they can make donations of money, clothing, equipment and anything else that may help the affected areas.