Dolly Rides With Elvis in New TV Commercial

Thanks to digital video technology, a new TV commercial for Tennessee’s tourism department features a current day Dolly Parton riding in a convertible with a ’60s-era Elvis Presley. The digital scene recreated from his 1967 film, Clambake, marks the first time Elvis Presley Enterprises, the corporation that administers his estate, has authorized the late singer’s likeness to be used in a TV commercial with another celebrity. In a press release, Parton noted, “I am so proud of my Tennessee heritage, and I am thrilled and incredibly honored to be promoting our great state alongside the world’s most legendary superstar.”