The world will begin experiencing country music in a new way following Tuesday’s (July 18) launch of CMT’s new broadband network, CMT Loaded. Featuring thousands of country music videos and hundreds of exclusive performances and interviews, CMT Loaded provides the largest online video collection designed specifically devoted to country music. Fans will also have access to tens of thousands of music videos from across all genres.
Available free and on demand at CMT.com, the 24-hour broadband network offers rare or exclusive footage from artists such as Faith Hill, Keith Urban, Toby Keith, Carrie Underwood, Trace Adkins, Kenny Chesney, Dierks Bentley, Hank Williams Jr. and Jeff Foxworthy, as well as original content from established CMT shows.
CMT Loaded complements the network’s television channels, including the recently-established digital channel, CMT Pure Country. It also joins the MTV Overdrive and VH1 Vspot broadband networks established by CMT’s sister networks.
With five distinct channels and more than 40 original shows in production for CMT Loaded, CMT plans to aggressively pursue new and original short form content to enhance its online offering and cross-promote its original series and landmark specials. The video library is expected to add up to 300 video clips each month. The channels include:
Music: Exclusive performances, artist interviews and music videos
On TV: Never-before-seen footage from CMT’s flagship original series, documentaries and specials
News: Content from CMT’s on-air and online news reporting teams
Movies: Exclusive CMT Movies packages with interviews and movie trailers
Featured: The best content from the other channels within CMT Loaded updated daily
Additionally, CMT Loaded allows users to build their own playlists compiled from available content.
According to CMT executive vice president and general manager Brian Philips, “CMT Loaded, combined with our other services, will allow us to deepen our relationship with viewers, while offering more of what country music fans come to CMT for — killer music.”