Miss America Pageant Draws Younger Audience

The Miss America pageant drew a significantly younger audience than last year, increasing its 18- to 24-year-old audience by 257 percent. During its initial airing from 8 p.m. to 10 p.m. on Monday night (Jan. 29), CMT placed second in all of basic cable in that age demographic. The premiere of the pageant averaged 2.4 million viewers, making it CMT’s most-watched telecast since last year’s airing. Cumulatively, the pageant reached 7.2 million total viewers in its two airings on Monday night.