Dale Breaks Ratings Records for CMT

Dale, the Dale Earnhardt documentary that made its television premiere on CMT on Tuesday (Sept. 4), was the most-watched telecast in the network’s history among both the key P18-49 demo and total viewers. With a 1.65 P18-49 rating and more than 3.1 million total viewers, Dale ranked as the most-watched cable telecast for the day among both P18-49 and total viewers. Produced by NASCAR Images and CMT Films, Dale is the only authorized film on Dale Earnhardt.