Trace Adkins Partners With XBox 360

Trace Adkins is the first country artist to take part in a promotion with Xbox 360. The sweepstakes will run across 160 Clear Channel radio stations. The grand prize is a 30-minute backstage gaming session with Adkins, with travel accommodations included. Other prizes include autographed Xbox 360s and CDs. In related news, the season premiere of NBC’s Celebrity Apprentice, which features Adkins in a charitable fundraising campaign, has been moved to Jan. 10.