A new flavor of chips, called Tim McGraw’s Spicy Jalapeno Fritos, will be stocked in Wal-Mart stores beginning next week. In addition, a DVD of McGraw’s backstage footage from his upcoming tour will be sold at Wal-Mart in September. McGraw will also appear in TV and print ads for the company. Fritos is the “official snack” of McGraw’s new tour which begins on May 9 in Tampa, Fla. The company will also sponsor the tour’s StyleSonic stage featuring new artists chosen by McGraw.