Vanderbilt Business Students to Study Eric Church’s Career

Eric Church’s career has been chosen as one of the topics to be examined during a summer program sponsored by the Owen Graduate School of Management at Nashville’s Vanderbilt University. A select group of 100 students are enrolled in Accelerator 2008, Vanderbilt’s Summer Business Institute. They will develop and propose solutions to various business challenges faced by the program’s corporate partners, including American Airlines, Bridgestone and Caterpillar Financial. The William Morris Agency, which books Church’s concerts, offered the singer-songwriter as one of the subjects for the summer program. Carolina, Church’s second album for Capitol Nashville, will be released this fall. Vanderbilt professor Kimberly Pace noted that Church’s involvement in the program will provide unique opportunities for the students. “They are used to solving business problems for big companies, but this is more personal,” she said. “Using the business tools they have been taught will help them create a solid marketing campaign.”