Dierks Bentley is shipping more than 2,000 boxes of Cracker Jack snack food to country radio stations next week as part of a contest to promote his latest single, "Feel That Fire." The song's lyrics include a line about a "toy in the Cracker Jack." When radio programmers open the boxes to find the toy, 51 random stations will become winners from scratch-off tickets awarding prizes including autographed guitars and the grand prize of a backyard concert featuring Bentley. "Feel That Fire" is the title track of Bentley's fourth Capitol Nashville studio album and will be released Feb. 3.