Toby Keith will launch a clothing line, TK Steelman, on Feb. 18 at his I Love This Bar & Grill in Las Vegas. The initial launch is aimed at men in the 25-54 demographic, offering sleeveless shirts, long-sleeve shirts, T-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts and leather wrist straps. A women's line is expected after the initial launch. The merchandise will be directed toward retailers such as Kohl's, Walmart, Target and Macy's.