Taylor Swift, Jimmy Wayne Encourage Healthy Hearing for Young Music Fans

Taylor Swift and Jimmy Wayne are among the musicians teaming with the Grammy Foundation and Best Buy stores to launch the SoundMatters Initiative, which encourages healthy hearing for young music fans. New artists Sara Bareilles and Crosby Loggins will also be a part of the campaign which is dedicated to raising awareness of healthy hearing, prevention of hearing damage and encouraging regular hearing checkups. The initiative is targeting a younger audience because the rising popularity of portable entertainment devices.