NASHVILLE — (June 3, 2009) — CMT One Country announces its newest non-profit partner, Children’s Miracle Network, by joining forces with multi-platinum recording artist Dierks Bentley to bring his annual “Miles & Music For Kids” fundraiser nationwide. Expanding to six markets, “Miles & Music For Kids” events will take place in Nashville, Tenn.; Bentley’s hometown of Phoenix, Seattle, Atlanta, Dallas, Texas and Chicago in 2009 and 2010. All proceeds from the events will benefit Children’s Miracle Network hospitals in those areas. This year’s kick off event will be held at Nashville’s Riverfront Park on Sunday, Oct. 11 and will once again benefit the Monroe Carell Jr. Children’s Hospital at Vanderbilt, a Children’s Miracle Network hospital.
As part of CMT’s involvement, “Miles & Music For Kids” and Children’s Miracle Network will be promoted on all of its media channels — on-air, online at CMTONECOUNTRY.com and CMT.com and via radio.
“CMT One Country is proud to announce our new non-profit partner, Children’s Miracle Network, with the help of one of country music’s brightest stars, Dierks Bentley,” says Lucia Folk, director of public affairs, CMT. “By partnering with Bentley and his already successful ‘Miles & Music For Kids’ franchise, we will be able to help raise awareness for this important organization on a national level, reinforcing our mission to encourage volunteerism on a local level.”
“This event is something that I always look forward to every year because it really brings the Nashville music community together for a great cause,” said Bentley. “CMT has generously offered to help us take it on the road to other communities and pledged to get behind us with an incredible amount of promotional support. There are so many children’s hospitals in the Children’s Miracle Network that need our help, and so we are going to go city by city and reach as many of them as we can together.”
“Dierks has been a great supporter of Children’s Hospital in Tennessee over the past several years,” said Children’s Miracle Network Chief Marketing Officer Craig Sorensen. “Now, with the addition of five other cities along with the tremendous benefit of having CMT One Country as a partner, his support will reach more of the 17 million children treated each year at Children’s Miracle Network Hospitals. He’ll be helping to make miracles happen for kids across the country.”
Bentley’s “Miles & Music For Kids” began in 2006 in Nashville as a motorcycle ride and concert event benefiting Children’s Hospital at Vanderbilt. Since that time the event has raised more than half a million dollars. Events will follow the same successful formula as previous events, including a motorcycle ride starting at a local dealership and following a specific route in each city, ending at a concert venue for a 2 – 3 hour concert featuring Bentley and friends. Past events have included performances by country superstars including Tim McGraw, John Rich, Jason Aldean, Jamey Johnson, and comedian Jeff Foxworthy, among others. Local event details will be announced by market at a later date.