CMT One Country is providing media support for first lady Michelle Obama’s just announced Let’s Move campaign to encourage communities, families and kids to lead healthier, more active lives. CMT has enlisted the support of Darius Rucker for targeted public service announcements to encourage the CMT audience to get active, eat healthy and learn more about the campaign at www.letsmove.gov.
In addition to Rucker’s involvement, CMT One Country’s commitment to Let’s Move will continue throughout 2010 by highlighting the work of nonprofit partner, Feeding America, in particular their work to provide nutritious meals via the BackPack Program and Kids Cafe Program. Additionally, the initiative will receive on-air support from CMT’s Top 20 Countdown and CMT Insider.
“CMT One Country is pleased to join forces with first lady Michelle Obama to encourage our viewers and their families to get active,” said Lucia Folk, director of public affairs, CMT. “CMT One Country’s goal is to motivate our viewers to better themselves and their communities through making a difference. We believe it starts at home with the health and well-being of your family.”
“I have three children, so fitness and health are serious concerns in our household. I’ve been blessed to have a wonderful wife that starts my family’s healthy lifestyle initiative at home, but there are so many children out there without that guidance and encouragement,” said Rucker. “By making this a community effort, we can extend that knowledge beyond just the household and make an active lifestyle a way of life.”
Let’s Move is comprehensive, collaborative and community-oriented and will include strategies to address the various factors that lead to childhood obesity. It will foster collaboration among the leaders in government, medicine and science, business, education, athletics, community organizations and more. It will also take into account how life is really lived in communities across the country — encouraging, supporting and pursuing solutions that are tailored to children and families facing a wide range of challenges and life circumstances.