CMT will join all of Viacom’s U.S. television properties to simultaneously air Get Scholled: You Have the Right, featuring appearances by the President of the United States Barack Obama, pop superstar Kelly Clarkson, and NBA MVP LeBron James. This 30-minute special highlights education challenges and breakthroughs experienced by speechwriter Sarah Hurwitz, music director Jason Halbert and marketing executive Latesha Williams — three professionals who provide critical support to these leading figures in politics, entertainment and sports. This is the first programming “roadblock” of any kind across all Viacom networks including BET, MTV, VH1, CMT, Comedy Central, Spike TV and Nickelodeon.
In addition to this roadblock, CMT will present three Get Schooled PSAs targeted specifically to the country music audience, featuring Trace Adkins, Jason Michael Carroll, Sheryl Crow, Rascal Flatts, Julianne Hough, Justin Moore and Darius Rucker that will be available online at CMTONECOUNTRY.com and CMT.com and will air on CMT and CMT Pure beginning Friday, September 4.
Get Scholled: You Have the Right formally kicks off Get Schooled, a five-year national initiative co-developed by the Bill & Melinda Gates Foundation and Viacom that creates a platform for corporate and community stakeholders to address the challenges facing America’s public schools.
To find out more about Get Schooled and the initiative’s groundbreaking national television premiere on Sept. 8, visit www.getschooled.com.