CMT, MTV, VH1 and MTV International will team up to present the global premiere of Taylor Swift’s new video, “Mine,” on Aug. 27, reaching more than 160 countries around the world. The eagerly-anticipated video will touch all of the MTV Music Group channels and websites in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
Swift will introduce the video for the first time before a live audience during CMT Premieres Taylor Swift “Mine,” a special which airs Aug. 27 at 8 p.m. ET/PT. In the special, Swift returns to Kennebunk and Kennebunkport, Maine, where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as Swift gives CMT host Katie Cook a tour of the quaint towns and offers personal insight into how her latest video came to life.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present the video for “Mine” in an exclusive online premiere beginning at 8:30 p.m. ET.
MTV will debut the video on-air during its prime time lineup on Aug. 27 at 9 p.m. ET/PT, while VH1 is set to air the video on VH1 Top 20 Video Countdown on Aug. 28 at 9 a.m. ET/PT. In addition, MTV will re-telecast the half-hour special on Aug. 28 at 10 a.m. ET/PT, while VH1 is set to air it the same day at 5 p.m. ET/PT.
“Mine” was co-directed by Swift and Roman White. It’s the first single from Swift’s upcoming Big Machine Records album, Speak Now, and was rushed to radio after being leaked across the internet. It debuted at No. 1 on Billboard’s Hot Digital Songs chart and No. 3 on Billboard’s Hot 100. With the Hot 100 distinction, Swift joins Mariah Carey as the only female artist in history to debut more than one single in the Top 5 on the Billboard chart in a calendar year.