OFFSTAGE: Kid Rock’s $225,000 1964 Bonneville Has Rich History

(CMT Offstage keeps a 24/7 watch on everything that’s happening with country music artists behind the scenes and out of the spotlight.)

Have you seen the ’64 Pontiac Bonneville Kid Rock is driving lately? With the Texas longhorns on the front? Well, I’ve seen it. And I want it. But after the research I’ve done, I now know that the best I can hope for is maybe just begging Kid Rock for a ride in it. Because this is no ordinary car. It’s the one he’s driving in his “Born Free” video. Let’s start with the price. Kid Rock paid $225,000 for it last March. For that price, not only did he get a classic American-made car, but a Nudie Cohn car. Cohn — known as Nudie the Rodeo Tailor — was a tailor to the stars who eventually started tricking out cars for his celeb clients. So this Bonneville was actually designed — with its six-foot-wide steer horns, saddle-like leather interior, genuine silver dollars and a six-shooter shifter — for Hank Williams Jr. In 1968, this “Silver Dollar Pontiac” landed in the Smoky Mountain Car Museum. Then in 2006, it changed hands again and wound up in the collection of Texas lawyer and avid car collector John O’Quinn. When O’Quinn died in an automobile accident, the gem of a car went to RM Auctions, which is where Kid Rock bought it. Probably TMI, but I’m a car girl, and I thought the car’s back story was interesting. RM Auctions car specialist Dan Warrener told me there was plenty of bidding on the Pontiac but that Kid Rock was “the perfect buyer for that car.” If you want a closer look at the fine details on the interior, buy the Born Free album, because it’s right there on the cover.