Tim McGraw and the manufacturer of his line of fragrances have launched an online campaign to raise money for Neighbor's Keeper, a charity he and wife Faith Hill founded in 2004 to help people in need and encourage the spirit of neighbors helping neighbors. One hundred silver belt buckles commemorating his new Silver scent will be distributed to winners in an online contest. For every entry, a $1 donation will be made to the charity by Coty, the company that markets the fragrance. McGraw and Vintage Wear Cali joined forces to create three belt buckle designs that were posted on Facebook to allow fans to select their favorite design. The winning design features a black guitar pick set in a silver buckle featuring clear stones and a rope-patterned edge. Silver is the third fragrance from the House of McGraw line.