Taylor Swift has named her first fragrance “Wonderstruck,” drawing upon a lyric from one of her songs, “Enchanted.” The fragrance will be available in prestige department stores in October.
Swift partnered with the beauty company Elizabeth Arden to launch the fragrance, which she created with Olivier Gillotin of Givaudan. The scent is described in press materials as “a gourmand floral … a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.” There are hints of vanilla, peach, raspberry, freesia, sandalwood, honeysuckle, white hibiscus, golden amber and apple blossom.
The fragrance will be available as a perfume spray, rollerball, scented body lotion and scented bath gel.
“I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way,” Swift told Women’s Wear Daily. “Falling in love is a moment every girl daydreams about, and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you could layer so many different scents to create a beautiful end result.”
Meanwhile, the Wonderstruck oval bottle is deep purple with iridescence and decorated with three gold charms — a birdcage, a dove and the Moravian star. The package will feature a patchwork style in homage to the fabrics Swift has collected on her travels, along with a gold-embossed “13,” Swift’s lucky number.
“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said.
“I wrote the lyric, ’I’m wonderstruck, blushing all the way home,’ for the song ’Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”