NEW YORK, NY (June X, 2011) — Ladies’ Home Journal’s “Do Good” initiative and CMT’s volunteer initiative, CMT One Country, have teamed up for year-long partnership aimed at encouraging civic responsibility and acknowledging citizens with ideas –big and small—who are making a difference in their communities.
Throughout the year, Ladies’ Home Journal and CMT will connect their audiences to various opportunities that enable them to take action and bring about positive change in their communities. Volunteers can then log their volunteer hours at www.lhj.com/onecountry for the chance to win monthly prize packages and become eligible to be the grand prize winner of a VIP trip to the 2012 CMT Music Awards.
The collaboration will kick off with a celebrity volunteer event benefiting the Second Harvest Food Bank of Middle Tennessee, the Nashville affiliate of Feeding America. On Tuesday, June 7th, a group of volunteers–including representatives from Ladies’ Home Journal, CMT and country acts such as Crystal Bowersox, Steel Magnolia, Carter’s Chord, Jimmy Wayne, Margaret Durante and Coldwater Jane–will be at Second Harvest to stuff backpacks for the Feeding America BackPack Program. The mission of the BackPack program is to meet the needs of chronically hungry children by providing them with nutritious and easy-to-prepare food to take home on weekends and school vacations when other resources are not available. This event is symbolic of the donation that CMT makes every year on behalf of artists in lieu of having celebrity giftbags at the CMT Music Awards.
CMT One Country will also be the charity sponsor for Ladies’ Home Journal’s “Ladies’ Lounge” experiential events which bring the magazine’s popular blog to life at malls across the country. CMT One Country and Ladies’ Home Journal will be partnering to send a message of thanks to our armed forces by encouraging Ladies’ Lounge event attendees to donate a book to the United Through Reading® Military Program. The program makes it possible for deployed troops to read to their children at bedtime and be virtually there, even when they can’t be there in person. The first event will be on Thursday, June 9th at the Galleria at Tyler in Riverside, California.