(CMT Offstage keeps a 24/7 watch on everything that’s happening with country music artists behind the scenes and out of the spotlight.)
This is how Rolling Stone magazine defines Blake Shelton: “Oklahoma native Shelton — a singer with 10 Number One country hits to his name but little recognition outside his genre before The Voice debuted last April — is a frequent target of hick jokes.” That may be true that people outside of country music didn’t know who Shelton was before he took his seat in that big red chair, but country fans have known for 10 years that Shelton was somebody. His debut single “Austin” went to No. 1 on the country charts way back in 2001 and stayed there for five weeks. So while I do think the show has been good for making his name a household one, it didn’t make Shelton Shelton. He has been being his cool self forever, and his co-stars (co-judges?) on The Voice know it. The magazine says they are “jealous of his cowboy cool.” Maroon 5 front man Adam Levine says, “Blake can say anything or do anything. If I was like, ’I’m drunk at 4:00!’ I’d be attacked. He’s like, ’It’s cool, (expletive) you, I just shot a (expletive) moose, kiss my ass!’ He can say whatever he wants.” This season of The Voice premieres Sunday (Feb. 5) on NBC right after the Super Bowl.