Taylor Swift will take to the airwaves live on Thursday (Aug. 30) at 7:49 p.m. ET/PT on MTV and CMT to premiere the highly-anticipated music video for “We Are Never Ever Getting Back Together.” The track is the lead single from her upcoming album, Red, due Oct. 22 on Big Machine Records.
During MTV First: Taylor Swift, Swift will sit down with MTV News’ Sway Calloway to introduce her never-before-seen music video on MTV, CMT and TeenNick. Swift will stay on for an additional 15-minute interview on MTV.com.
At 8 p.m. ET/PT, the “We Are Never Ever Getting Back Together” music video will digitally debut on CMT.com, MTV.com and VH1.com. Earlier that same night, Swift joins CMT hosts Katie Cook and Evan Farmer and fans in-studio to discuss her newest hit single. Airing at 7:30 p.m. ET/PT, the 30-minute special leads up to the live video world premiere of “We Are Never Ever Getting Back Together.” CMT will air the video every hour during music hours throughout Labor Day weekend.
Swift worked with director Declan Whitebloom on the music video, who previously directed the videos for “Mean” and “Ours.” Swift wore five different outfits in the video which was shot in one continuous take with one camera and no edits.
Swift will perform “We Are Never Ever Getting Back Together” live on the 2012 MTV Video Music Awards on Sept. 6 at 8 p.m. ET/PT from Staples Center in Los Angeles.