Ashley Monroe and Nashville band Striking Matches will take part in a special South by Southwest (SXSW) showcase in Austin on March 11. Jim James of My Morning Jacket will headline MTV/VH1/CMT Present: Live in Austin at its inaugural artist platform showcase at the Control Room in downtown Austin. The lineup for the showcase also includes Guards , Youngblood Hawke , ZZ Ward and Elle King . The event is free for SXSW badge holders. General admission tickets will be available for the 18-and-older show.