The winners will be announced during a 24-hour live streamed party beginning June 19 at 7 p.m. ET to celebrate and honor the artists, innovators and fans that are impacting music, technology and counter culture. More than 50 bands will perform during the event.
Lambert’s “Fastest Girl in Town” is nominated for best interactive music video in a category that includes Linkin Park’s “Lost in the Echo,” Beck & Chris Milk’s “Sound and Vision,” Tanlines’s “Not the Same” and Yung Jake, “e.m.-bed.de/d.”
Other categories include digital genius award, best web-born artist, fan army FTW, must follow artist on Twitter and best artist Instagram.
Voting began Thursday morning. Fans can log in to OMusicAwards.com via their Facebook or Twitter account and start voting for their favorite nominees. A super fan profile page and unique link will be auto-generated when fans cast their first vote. Fans are limited to 50 votes a day across all categories but can increase this up to 1,000 votes per day by sharing their super fan page link with friends and having them vote through their profile page on one of their top picks. Each of these votes count towards the nominee pick as a double vote and gets the super fan page used double points towards increasing the super fan’s voting allotment.
Open nominations also kicked off Thursday and will continue through May 21. Users can suggest nominees they would like considered for addition using category hashtags via Twitter and Facebook.
Additionally, for the first time, the O Music Awards will feature a Make a Band Famous award with nominees chosen via the Artist Platform and committee. Since May 1, artists have been able to opt in via Viacom Music Group’s artist platform (Artists.MTV, Artists.VH1, Artists.CMT). Based on fan reaction and committee, 10 bands have been selected to advance to the semifinals.
Beginning Thursday, fans can check out and vote for their favorite. On May 31, the five bands receiving the most votes will be announced and will move on and play at the O Music Awards. During the live show, the band who scores the most votes will get a once-in-a-lifetime shot to play VMA weekend in August, as well as the distinction of becoming MTV’s Artist to Watch , VH1′s You Oughta Know or CMT’s Listen Up highlighted band.Get more information and check out all the nominees for the O Music Awards.