Presented by MTV/VH1/CMT, “Live Music Day Festival” will take place exclusively during the O Music Awards , which kicks off 7 p.m. ET and will last for 24 hours. “Live Music Day Festival” will feature more than 50 bands and include an eclectic mix of indie, rock, folk, country, hip-hop, pop, and R&B artists.
At press time, the performance roster across the networks included: 2AM Club, Atlas Genius, Rayland Baxter, Boxer Rebellion, Blackberry Smoke, the Cadillac Three, Caiyo, Brandy Clark, Kat Dahlia, Gavin DeGraw, Dinner and a Suit, Electro Shine, the Features, A Great Big World, Hanson, Luke James, JOHNNYSWIM, Josh Krajcik, Labrinth, Lord Huron, Courtney Jaye, Matthew Perryman Jones, Kopecky Family Band, Vicci Martinez, Chrisette Michele, Marie Miller, Asher Monroe, Ashley Monroe, Kate Nash, Matt Nathanson, Oberhofer, Parmalee, Marc Scibilia, SHEL, Langhorne Slim and X Ambassador.
A comprehensive performance roster is available on the O Music Awards website.
Additional performers and presenters will be announced at a later date.
“Live Music Day Festival” will play out during the O Music Awards, which honors the artists, innovators and fans impacting music and culture. Following the live performances, select clips will be available to view via each performer’s Artists.MTV/VH1/CMT page.
For the first time, the O Music Awards will feature a “make a band famous” award and opportunity. Artists/bands first opted into the contest via Viacom Music Group’s artist platform (Artists.MTV, Artists.VH1, Artists.CMT), with 10 semifinalists determined by an internal committee and fan engagement.
After nearly 1 million votes, these five top vote getters will now play the O Music Awards: Chill Moody, Darling Parade, the So So Glos, Striking Matches and Syd Arthur. During the live show, the band scoring the most votes will get a once-in-a-lifetime shot to play VMA weekend in August, as well as the distinction of becoming MTV’s Artist to Watch , VH1’s You Oughta Know or CMT’s Listen Up highlighted band.
A nod goes to the growing popularity of the awards. Since voting began on May 16, more than 25 million votes have been recorded, a 40 percent increase from the last cycle. Fans can log in to OMusicAwards.com via their Facebook or Twitter account and start voting for their favorite nominees.