CMT has announced the premiere of its first video app tied to its programming, featuring TV Everywhere functionality and co-viewing. As an introduction to the app, CMT will prerelease the first episode of the new season of its hit series Sweet Home Alabama exclusively in the app a week before its premiere on television.
Beginning Thursday (Nov. 7), fans may download the new app for free on iPhone and iPad. The CMT app will offer a new co-viewing “connect” experience that will filter the best tweets from Twitter and allow fans to discuss their favorite shows and characters in real time with other fans or with the show’s cast on the app or via Facebook.
Access to full-length episodes in the CMT app will be included as part of a subscriber’s TV service package from any one of 10 distributors, including AT&T U-verse, Bright House Networks, Cablevision, DirecTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes.
Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access unique content that extends the narrative of the show, including after shows, cast interviews and original webisodes.
In the coming months, CMT will launch CMT Artists, a separate music app experience that will simplify the process of discovering and connecting with artists. RAM Truck is the exclusive launch partner of CMT’s app.
The CMT app is available for free from the App Store on iPhone, iPad and iPod touch or at http://on.cmt.com/app .