Kacey Musgraves shows off her sassier side in “Follow Your Arrow,” her new music video set to premiere exclusively across CMT, Artists.CMT and Clear Channel Media and Entertainment’s country stations’ websites and iHeartRadio on Monday (Dec. 9).
CMT will air the video every hour during music hours 6 a.m.-1 p.m. ET. It will also be available on demand at Kaceymusgraves.CMT.com and iHeartRadio.com. The video premiere of “Follow Your Arrow” will be available exclusively on CMT and Clear Channel’s country stations’ websites as well as iHeartRadio for 24 hours and promoted across their platforms including on-air, online and through social media. Combined, CMT and Clear Channel Media and Entertainment reach hundreds of millions of passionate country music fans.
Musgraves traveled to the High Desert in Joshua Tree, Calif., to film the video. She co-directed it with Honey, whose credits include music videos for Kings of Leon and Ke$ha, among others.
A Texas native who is part of CMT’s Next Women of Country initiative, Musgraves was first introduced to CMT fans with premiere of “Merry Go ‘Round” in December 2012. Earlier this year, she was featured as part of the network’s Listen Up franchise and performed at the 2013 CMT Music Awards . In November, she was named new artist of the year at the CMA Awards.
She continues her current tour with a Thursday night (Dec. 5) concert in Ames, Iowa. She will also perform in Wisconsin, Michigan, Texas, Louisiana and Tennessee before closing our her 2013 tour on Dec. 14 in Little Rock, Ark.