During Taylor Swift’s live stream announcement “extravaganza adventurathon” on Monday (Aug. 18) afternoon, she played her new song, showed off her new video and revealed the title and artwork for her new album.
But she also took questions. And gave long, rambling, that’s-why-we-love-her Swift-ish answers.
First she took a question from an Instagram viewer, Ashley:
“Your style seems to change with every new album. How has your style changed in the past two years, and how is it reflected on the new album? P.S. Love the crop tops and short hair.”
Swift: “That’s a really interesting question. As a songwriter, and just as a person, I just try to be really open to inspiration. Whether I’m walking down the street in New York and I see somebody wearing something cool, I’m affected by those things. In the same way, you have to be vulnerable to new emotions and painful emotions and great emotions and let those things into your songwriting.
“And I kind of let the same thing happen to me as far as fashion goes. And what you find is yourself experimenting and becoming comfortable trying out things you weren’t comfortable with before. But I am very organized in weird ways and I like to be able to look at old pictures and see what my hair looks like and what I’m wearing and be like, ’Oh, that was the second album.’ So that’s that.”
Then Swift had Joey from the live audience, ask one:
“Is there gonna be a deluxe version of the album?”
Swift: “There’s going to be three new songs that I really was dying to put on the album. And I’m doing something I’ve never done before with this deluxe. I’ve gotten a lot of questions about songwriting: about the process, about what happens when you get an idea. The answer is, the first thing I do is grab my phone and I either sit it on the edge of the piano or put it right down on my bed in front of my guitar and I play whatever melody/gibberish comes to my brain first. I’ve never released any of that before, but I actually have three bonus tracks that are just voice memos from my phone.”
From Facebook, another Ashley asked Swift about any other secrets:
Will there be secret messages in the album booklet as there have been with previous albums?
Swift: “That’s something that if you guys keep on liking that I do that, I’ll keep on doing that I think. All of what I decide to do on albums is based on what I think you will like.”
One of Swift’s Twitter follows asked her a question about if they would ever be getting together:
Will this be the era that we get to meet each other?
Swift: “I can address this. I’ve been thinking of new ways that we can do that. So we created something called the 1989 Swiftstakes. So it’s like sweepstakes, but we made it annoying. I’ll be giving away 1,000 tickets and 500 meet-and-greets to the next tour.”
Then Anna, from Norway, took to Skype to ask her question:
Have you already shot a new music video?
Swift: “Which segues me into surprise No. 3. In my mind, I wanted to tie this to this metaphor that I’ve been thinking about a lot, because all I think about are metaphors and cats. My idea was that life itself — and who people actually are — can be greatly reflected in how they dance. I really think that. And I don’t mean how good you are. I mean your willingness to dance.
“We basically decided that we would get this huge group of incredible professional dancers of all different types of dance and throw me into the middle of them and see what happens. At the end of the video, you will see a group of about 100 fans. Those are people we plucked from Instagram, Twitter, website, letters, everywhere. And they have kept the secret that they were in this video for two months.”
Then she unveiled the brand new video for “Shake It Off,” and yes, she was willing to dance.