Luke Bryan and Cabela’s, the retailer specializing in hunting, fishing and outdoor gear, have announced the creation of 32 Bridge, a new line of clothing inspired by his childhood home in south Georgia.
Featuring men’s and women’s T-shirts, long-sleeve shirts and caps, Bryan collaborated with designers to create the 32 Bridge branding. The name refers to a bridge over the Flint River which separates Worth and Lee counties in the area where Bryan grew up.
In a video for the new line of outdoor apparel, Bryan says the bridge and river were a major influence on his early life.
“The outdoors in southern Georgia, you can’t script, in my mind, a better place to grow up,” Bryan says. “The Flint River is such a big part of my life, so it taught me the outdoors. I knew when we pulled off Highway 32 and drove under the bridge that me and my dad and me and my buddies, we knew we were gonna be making memories.”
With physical stores and a long-standing mail-order operation, Cabela’s positions itself as the world’s foremost outfitter of outdoor gear. Bryan became an ambassador for the organization in 2012.
“There is a place where woods and water meet for the perfect outdoor experience,” he says in promotional materials. “Where whitetails slip through tall pines, quail whistle in the wind and bass hide behind flint rocks. Where kids learn life lessons and laughs with friends are nonstop. It’s where I grew up fishing and hunting. … This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting. I can’t wait to share it.”
Bryan’s 32 Bridge clothing line makes its debut exclusively Saturday (Nov. 1) at Cabela’s.