If you’re going to Oklahoma for any of Garth Brooks’ upcoming shows, prepare to get a little lost. Denver Avenue is now Low Places Lane. Frisco Avenue has become Rodeo Drive. First Street is Shameless Boulevard. And Third Street has been renamed Thunder Rolls Road.
But at least now when you see those street signs, you’ll know you’re in Tulsa. And you’ll know Brooks is there, too.
The renaming of the streets was the venue’s way of honoring Brooks. And according to the BOK Center’s General Manager Jeff Nickler, it was a no brainer.
“This is Garth’s hometown and where he lived up until a few weeks ago. And ever since we opened in 2008, Garth has been the most requested act. Hands down. Year after year,” Nickler told me. “So we thought this would be good to commemorate him. And obviously, there’s just a whole lot of civic pride here for Garth, and we wanted to welcome him home with open arms.”
Asked who had the honor of coming up with the new names, he said it was very much a group effort.
“Our staff members brainstormed together. We looked at his Top 10 hits of all time, and we used that as our framework,” he said, adding that they tried to make the names fun and also iconic.
They’ve only done this once before, back when Paul McCartney played the venue for two nights in 2013.
The venue assumed all the costs — which Nickler estimated was less than $1,000 — to fabricate and install the new street signs. But it sounds like it’s been well worth every penny.
Brooks’ string of Tulsa shows starts Friday (Jan. 9), as you can see by the venue’s stairs.