The festival coincides with the Final Four — the 2015 Division I Men’s Championship — to be held April 4 and 6 at Lucas Oil Stadium in Indianapolis.
The country acts will appear April 5 during the free festival at White River State Park. The Zac Brown Band will headline the Capital One JamFest and perform music from their upcoming album, Jeckyll + Hyde. A portion of their performance will air on CBS-TV.
The event kicks off with the AT&T Block Party on April 3, followed by the Coke Zero Countdown Concert featuring Rihanna and Bleachers on April 4. A portion of Rihanna’s performance will air between that day’s semifinal games airing on TBS, TNT, TruTV and via NCAA March Madness Live.
In previous years, the NCAA March Madness Music Festival has featured a wide variety of acts including Jason Aldean, Tim McGraw, Kenny Chesney, Taylor Swift, Jimmy Buffett, Bruce Springsteen and the E Street Band, the Killers, LL Cool J, Sting, the Dave Matthews Band, Muse, the Kings of Leon and many others.
This marks the first year the concerts will be live streamed at NCAA.com.