“Shhhh…after working together for over a decade, tomorrow a.m. @Reba & I have a very glammy announcement…!”
Revealing the news via social media, Freedman says their first product will be lip color called Reba Deluxstick.
“We’re starting with the Deluxstick, then look for products to roll out over the next year. Excited for you all to see what fresh and new ideas we have for you and Reba Beauty. Oh, it’s gonna be glammy fun…trust!”
Starting April 7, the new beauty products will be available through McEntire’s official website and on Amazon.
The “Going Out Like That” singer already has a clothing and home-goods line available through Dillard’s.