He’s planning to bring his Redneck Riviera brand to Nashville in the form of a “high-end, family-friendly” restaurant and bar.
A bar you can bring your babies to? A lot of parents are gonna love this one.
If you aren’t hip to Rich’s Redneck Riviera lifestyle brand, it already includes a line of clothing and footwear.
“I say it’s for people that work hard and play harder and in that little phrase, you encapsulate Redneck Riviera,” Rich said in an interview with The Tennessean, Nashville’s daily newspaper.
And he takes this venture very seriously.
“Redneck Riviera is not flash and trash,” he said. “Everything we’re doing is high-end, high-quality stuff. That’s important.”
Redneck Riviera is set to open in Nashville’s Lower Broadway area in the spring of 2016. Rich plans to open additional restaurants in Myrtle Beach, South Carolina, and Pensacola,