The Band Perry have returned with a new single and a new sound.
“We were really thrilled that ‘Live Forever’ is the very first song from the new album that everybody gets to hear,” Kimberly Perry told CMT Hot 20 Countdown. “We feel like more than anything. it really represents the spirit of everything that we’ve been thinking about and feeling over the past year making this album.
The music video for the single was shot on a one-of-a-kind set designed by the band.
“Stepping into the cube is like stepping into another world,” she said. “It’s kind of like what’s going on in our brains. That’s what we say. If you look at the walls of the cube, they’re very colorful. They’re very rhythmic, and that’s kind of like what we were thinking when we were making the new record.”
“They make medicine for that,” Neil Perry joked.
“We’ve had more fun making this album than ever before,” Kimberly said. “On every other project, we’ve been touring while we’ve been recording. This time, we gave ourselves the luxury of taking a moment off the road to really just wake up and go to sleep every day thinking about the album and our future music.”
While some may express concern about the pop-leaning nature of “Live Forever”, the band members say they fully embrace the direction country music is headed but are also respectful of its past.
“What I know for sure is that our fans have always supported the three of us and have encouraged us to reach as far as we possibly can with our music,” Kimberly said. “We are so proud of where country music’s history lies. We’re also really, really excited about the future of country.
“I feel like for the first time ever, it seems like country has no creative glass ceiling. And that’s a great thing for country music.”
For more on The Band Perry, tune in to the new episode of CMT Hot 20 Countdown airing Saturday and Sunday (Sept. 26-27) at 9 a.m. ET/PT.