Jason Aldean is a man on a mission to find a cure for breast cancer.

Over the past decade, the Georgia native has raised more than $2.3 million for Susan G. Komen, the nonprofit organization dedicated to saving lives and ending breast cancer, and he’s not about to slow down his efforts.

Every year, Aldean picks one of his tour stops as his Concert for the Cure and donates profits from the tour to breast cancer research. He also donates a percentage of ticket sales from the entire tour to that city’s Komen group.

This year, he’s also rolling out the red carpet for breast cancer survivors.

“We have survivors come out to every show,” he tells People magazine. “They get there early and get to see the stages going up and just all the craziness that goes on around the show. Then we eat dinner together, and they get a front-row seat. They get the red carpet laid out for them, and it’s been great.”

So just how did Jason become so passionate about breast cancer research? It started when the breast cancer hit close to home.

“My best friend lost his wife to breast cancer, and she was in her early 30’s,” he said. “I was there. I watched it all go down. I watched him deal with that and her go through it and her leaving behind two daughters. That to me was an eye-opener.”

And Aldean worries about his own family, too.

“I have a wife. I have two daughters. I have a mother, a stepmom, a sister. … I have women in my life that are very important and, to me, it’s something I would never want to see them go through,” he said.

Aldean’s 10th annual Concert for the Cure: Rockin’ the Ribbon hits the Coral Sky Amphitheatre in West Palm Beach, Florida, on Oct. 24.