Tim McGraw: “Now Is the Time to Be Kind”

Binge on Love and Good Vibes

I’m not saying Tim McGraw can make the world a better place. Well, actually, maybe I am.

He has launched a new website, stayhumbleandkind.com. If that sounds familiar, it’s because “Humble and Kind” is the second single from his latest album, Damn Country Music.

The website not only encourages random acts of kindness in real life, but it pulls those stories together for something way more addictive than kitten videos and documentaries about murderers.

For example, I cannot stop watching the $140 man. The Miracle on 6 Train video, as it’s titled. This humble and kind man buys a rose vendor’s entire inventory on the subway and then tells her to give the flowers all away to strangers.

“We want to celebrate positive stories that embody the lyric and message of the song — from the most simple to the extraordinary,” McGraw said in releasing the single.

“I felt like it was going to be a special song when we finished it. Then when we mixed it, it just really came alive. It’s not about being ‘my’ song or ‘my’ album or ‘my’ piece of music or any of those things. I think it’s just the message that the world needs,” he said in a press release.

The site uses the hashtag #stayhumbleandkind so that it can track all the good that is happening out there.