Why LOCASH Dropped the Cowboys

New Name and Logo Inspired by ZZ Top

When Chris Lucas and Preston Brust were on NBC’s Today on Wednesday morning (Feb. 24), they talked about their recent band name change from LoCash Cowboys to simply LOCASH.

Was it an attempt to shed the rural stereotype?

Did it mean they were making music that leaned more rock than country?

Or had they grown weary of people questioning how cowboy they could be since they were not raised in that life?

None of the above.

“I wish we had a better story,” Lucas explained. “But we were just looking for a cool logo, and Preston is a kind of like a politically-correct graffiti artist, and we love the ZZ Top logo. Man, it’s one of my favorites.

“So we wanted to do something like that with an ’80s kind of vibe. He drew it on a napkin, and I was like, ’Dude, that’s amazing.’ And he was like, ’It doesn’t say Cowboys.'”

Brust added, “He was like, ’I love it just like that.'” And thus, a shorter name was born.

The duo also talked about some of the songs they’ve written for other artists and how most of the time, it’s a no-brainer when it comes to giving their songs away. They co-wrote Keith Urban’s “You Gonna Fly” and Tim McGraw’s “Truck Yeah.”

“When Tim McGraw calls, you pick up the phone,” Brust said. “We couldn’t have been more blessed with such class acts to record our songs and give us a lot of integrity, because (Nashville) is a song town.”

Alison makes her living loving country music. She's based in Chicago, but she's always leaving her heart in Nashville.