With “Fire Away,” Chris Stapleton and director Tim Mattia underscore the fact that music videos have the unique ability to provide entertainment while informing with deep, thought-provoking messages.
Stapleton tends to achieve that in his music, so it’s not surprising that he came up with the concept for the video starring actors Ben Foster and Margarita Levieva. Mattia’s video credits include Sam Hunt’s “Take Your Time” and others for acts as diverse as Marilyn Manson, Cage the Elephant and The 1975.
The “Fire Away” video calls additional attention to mental health awareness and the Campaign to Change Direction. Foster introduced Stapleton to the nonprofit organization and its mission to call attention to the five signs of those suffering emotionally. The video depicts those signs — a change in personality, agitation, withdrawal, decline in personal care and hopelessness.
“Fire Away” is from Stapleton’s multiple Grammy and CMA Award-winning solo debut album, Traveller, which has now sold more than 900,000 copies.