The Story Behind Eric Church’s New Old Video

He Raids the Vault for Ultimate #TBT

When Eric Church’s debut album, Sinners Like Me, came out 10 years ago, there were 70 people in his fan club. Now there are about 99,930 more.

So it made sense to Church and his team to let more people in on the video that his manager John Peets shot all those years ago for the title track.

Nick Barnes, Church’s director of fan engagement, told me the decision to share it was just for the nostalgia of it.

“Eric has always thought ahead. Not just a year ahead or two years ahead, but a decade ahead,” he said. “So he and John shot this when ‘Sinners’ came out, all around Eric’s hometown of Granite Falls in North Carolina. You can see the restaurants, the churches, the intersections.”

And more importantly, the fans.

“There are fans in this 10-year-old video that are still fans today,” he said.

Church posted the video on Monday (July 18) on social media, explaining that he’d held it back just so he could share it now.

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