John Rich is officially getting into the honky-tonk business.
His company Redneck Riviera, Inc. is set to open Redneck Riviera bars in Nashville and Las Vegas in late 2016. The Music City location is coming to the 200 block on Nashville’s famous Lower Broadway, while the Las Vegas Redneck Riviera will be located at the Grand Bazaar Shops at 3635 S. Las Vegas Blvd.
Each Redneck Riviera will offer select products and apparel from Rich’s signature lifestyle brand, which launched in 2014.
“We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done,” Rich said in a press release.
“I am also honored to announce that we will have a special interior bar inside each of the Redneck Riviera clubs called ‘The Heroes Bar’ dedicated to our veterans. If you are active duty or a veteran, your first drink is on the house. Our motto is ‘have one on us’ to celebrate their dedication to this great nation.”
Rich’s famous neighbors on Lower Broadway include Alan Jackson, who has part ownership of Acme Feed & Seed, and Dierks Bentley, who will open Whiskey Row’s Nashville location at 400 Broadway in early 2017.