Justin Timberlake has signed on as a partner and producer of the Pilgrimage Music and Cultural Festival near Nashville with co-founders Kevin Griffin, Michael Whelan and Brandt Wood.
The Memphis native has a home in Middle Tennessee and joined the Pilgrimage team to further lay down roots in the area.
“I couldn’t be more excited about becoming part of the Pilgrimage Music and Culture Festival,” Timberlake said in a press release. “Being a Tennessee native and now a member of the community in Franklin, I have been watching the development of the festival over the past two years. For me, this is an amazing opportunity to help build an exceptional event and contribute to my community.”
Timberlake will not be performing during the event taking place Sept. 24-25 at Harlinsdale Farm in Franklin, Tennessee.
But Griffin’s band, Better Than Ezra, will. They make their Pilgrimage debut on day two of the festival with performances by Brothers Osborne, Anderson East, Jason Isbell, Kacey Musgraves, Margo Price and more.
A portion of the proceeds from every ticket sold will support the Recording Academy’s non-profit MusiCares, the city of Franklin and Franklin Parks. Single day and VIP passes are available online now. Two-day passes are sold-out.
Going on now through Sept. 9, CMT is offering a chance to win a flyaway trip to the 2016 event. The grand prize includes hotel accommodations, two VIP tickets, a side stage view for Brothers Osborne’s performance and a meet-and-greet experience with the T.J. and John Osborne.