Jason Aldean: The Instagram Focus Group

Solicits Song Feedback Via Social Media

Jason Aldean spent his Sunday afternoon (Nov. 27) asking his fans and followers for their thoughts on his new single.

“Has anybody heard the new single yet? Tell me what you think! #anyolbarstool,” he wrote on Instagram.

In the same way you might let a focus group of fans listen to a song and then opine about its merits, Aldean did the same thing in a virtual one-on-one conversation.

“Any Ol’ Barstool,” written by Deric Ruttan and Josh Thompson, is from Aldean’s latest album They Don’t Know.

So far, he’s had hundreds of responses. Everything from a simple heart emojis to lengthy explanations of exactly why this song hits so close to home. And plenty of people have gone off topic, too, asking him to bring his tour to Canada and/or telling him what single he should release next.

Has anybody heard the new single yet? Tell me what you think! #anyolbarstool

A photo posted by Jason Aldean (@jasonaldean) on

Some of my favorite responses about the new break-up ballad were:

“Maybe you should ask your new-found party crowd though.”

“Mr. Aldean, the single is awesome!”

“You could sing the damn phone book and I would still love it.”

“I haven’t heard a song sang by you that I haven’t liked!”

“You have this amazing ability to give us songs with such emotion with this overtone of longing.”

“It’s got that old Jason Aldean kind of vibe, reminiscent of the good old times.”

“Voice smooth like butta!”

And then, even though it’s not about the song, there was this one comment that kind of said it all:

“I’m so happy u don’t wear skinny jeans.”