How to Get a Luck Reunion Ring

March 15 Texas Festival Boasts More Than 40 Acts

Other than Grammys, CMAs, ACMs, RIAA and No. 1 plaques, one of the most coveted pieces of hardware in country music is a Luck Reunion ring.

Made of sterling silver and handcrafted by Brett Fox of Maker And Smith, the Luck Reunion ring is considered the country music’s championship ring. Every year, Willie Nelson presents them to the musicians who perform at his annual event, held during South By Southwest on his private “Luck” ranch that’s located outside of Austin, Texas. In its sixth year, the day-long festival is set for March 15.

The property was built in the mid-80s to serve as the set of a film adaptation of Nelson’s Red Headed Stranger. His son, Lukas Nelson, wrote the sweeping, Roger Miller-esque “Just Outside of Austin” about the property for 2017’s Lukas Nelson and Promise of the Real album. He believes everyone should see Luck at sunset.

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