This is genius. Luke Combs wanted to boost his Instagram followers from almost a million to an actual million. So on New Year’s Eve, he wrote on Twitter — where he has almost 240,000 followers — that if he could reach his goal before 2018 was over, he’d reward everyone with a new song.
It was a challenge from Combs’ fiance Nicole Hoking, which is ironic because the song is anything but a love song.
Here’s the deal – I’m 3k followers away from 1M on Instagram (@lukecombs – https://t.co/8PgTucqOGx). @nicohocking bet me we can’t get there by midnight; if we do, I’ll post a video of a new song that y’all have never heard tomorrow. Let’s go.
— Luke Combs (@lukecombs) December 31, 2018
Late on Tuesday evening (Jan. 1), Combs made good on his promise.
He shared “Every Little Bit Helps” — an uptempo song he penned with James McNair and Chase McGill — saying he’d just written it a couple weeks before Christmas. It was just Combs and his guitar, singing about the slow-but-sure process of getting over an ex. As in, he might only be one night into her goodbye gone kind of hell, but every little bit helps.
ICYMI: You can read our entire year-end Q&A with Combs here.